First they taken down Matty Barkley’s bootiful face off Westwood Billboard and now they have to beat Rice in their opening game. Jim Mora ain’t looking that half bad……
A few days ago, USC quarterback Matt Barkley’s awesome possum Billboard was taken down in Westwood (UCLA territory), not too far from the main campus. The billboard was stripped or painted over either late Monday night or early Tuesday morning and now shows nothing but a black background. The billboard featured the Trojan stud standing at a wooden podium with an official USC Trojans microphone right below him, looking off into the crowd…..or the distance…along with big bold letters, “WE PLAY TO FINISH,” with the LA in “PLAY” highlighted in gold. Trojan gold…..none of the Bruin yellow shizzz. Love it.
Unfortunately the billboard was taken down after 1 DAY. No worries though, it clearly has done its damage. FIGHT ON you UCLA bruins.
According to ESPN, Several Bruin players said that the Billboard was too close to comfort. Well yea, it was only in your backyard. Come on Boys! Just giving you some steam to blow off before game day! Get you all fired up for those bowl games you won’t be playing in.
Apparently the covering up of the billboard was not a “USC decision.” Sorry, but no duh? Why would they ever take it down in enemy territory? It’s like pulling back your troops right before battle. UCLA officials have also denied any involvement. Yes, all bruins must protect their own. I would sure hope so, don’t want any Benedict Arnolds here.
The billboard site is owned by Regency Outdoor Advertising, a company co-owned by Brian Kennedy, a prominent USC donor. Kennedy said Tuesday the company decided to move the Barkley board to another location. This just gets better and better 😀
It is beyond awesome that the Billboard was in Westwood, prime time hangout for FUCLA students……or asians. But what is even better is the how perfect the location was, on the corner of Westwood Boulevard and Lindbrook Drive, a major MAJOR West LA traffic trap. For all you farming non city dwellers out there….when I say traffic trap, I mean a car gridlock where the cars ain’t moving in the streets because everybody is trying to get home the exact same time at 5pm. Doesn’t that sound just great! Well the SC marketers made the best of an LA situation…..and placed this glorious Billboard right in the heart of Westwood’s traffic trap. People just sitting in their cars with nothing to look at except the car in front of you, the traffic light, and the big beautiful billboards in the sky. I can see it now, all these UCLA alumni, students and fans in their cars….steaming with anger or just in absolute disbelief that a USC billboard would be chilling near their precious baby blue school when football season is about the begin. Forgive the obligatory Ha HAAAA (Nelson Muntz insert). I’m surprised it took them a day to take it down. I mean UCLA actually has the letters “LA” in their school name than USC…..hmmmmmmmm interesting. If a UCLA billboard was up in south central, SC territory, it wouldn’t have even lasted an hour.
UCLA fans on online message boards congregated when the LATimes story was released and complained about the ad being near the school’s campus, appearing to jokingly plan on a blue-paintball assault on the billboard to reclaim their territory. Subtle…..
None of the other 29 Billboards with Barkley’s face have been taken down. This multi-platform SC marketing campaign will continue on bus wraps and other available ad slots around Southern California…. not near Bruinville…and will stretch out nationwide next week.
Barkley seemed unfazed by it all….but secretly LOVING it. “I know they’re up all over Southern California,” he said. “My job is on the field, so whatever happens with that happens.” Spoken by a true class act. FIGHT ON Matty!