Once again the Los Angeles Clippers have proved that they are truly the “other” LA team.
The loud and proud new owner of the Clippers, Steve Ballmer, is trying to make a splash with the team by taking a page from Mark Cuban’s “I am rich and therefore I am awesome” book and tinker with his franchise in a way that he thinks will benefit all. Last week he appeared on Conan O’brien’s show where he unfortunately unveiled the new Clippers’ logo.In a sad attempt to emerge from the shadows of the true Los Angeles basketball team, the Lakers, Ballmer’s desperate action was poorly executed and received a massive negative response. And why wouldn’t it?? Have you seen this thing?
The logo looks like a game of snake or something made from ClipArt. Obviously the former CEO of Microsoft who thought the iPod was a bad idea would think of something so shortsighted and flat out stupid.
Ballmer has come out and defended the change, “If you love the Clippers, you love the Clippers, you’ll love the new Clipper logo,” he insisted. OK, that is an intelligent response. If you are a true fan you will always love your team despite the assholes who are calling the shots, how do you think New York City felt about Steinbrenner? Such a stand up guy.
A new logo will take some getting used to, but that still will never change the fact the Clippers are the 2nd NBA team in LA. They will never outshine the Lakers, even in these dark dark Laker times. Don’t worry boys, we will see the glory days again soon enough.
Doesn’t help that the worst team in the NBA introduced their own re-branding with new uniforms. The Philadephia 76ers have stepped in to make owner Steve Ballmer’s effort look like even more of a debacle. The Sixers unveiled their new uniforms Thursday at a public event, roughly six weeks after announcing their new logos. Like the Clippers, the Sixers went with a minimalist look. Unlike the Clippers, their designs do not look like an amalgam of focus-group responses.
There are some nods to team history throughout the uniforms, such as seven stars down the right side and six down their left (you know, like their name). At the same time, the jerseys do not appear simultaneously over thought and undercooked, in stark contrast to the Clippers’ new look. The key is that the Sixers figured out ways to inject nostalgic elements and minor branding notes without having them overwhelm what’s ultimately a pretty standard look.
I swear, the Clippers should have just changed their colors to include silver and slapped on a symbol that truly represents the meaning of their name.
Well, I guess we should just look at the bright side of things. At least this will lead to more embarrassingly hilarious Ballmer moments. More jam packed sweaty constipation bad white guy cocained-infused dance moments await!